The Pokémon Firm Worldwide formally launches celebrations in the present day for Pokémon’s landmark twenty fifth anniversary. As an iconic online game and leisure franchise beloved by thousands and thousands of followers of all ages around the globe, Pokémon has been bringing folks collectively since its launch in 1996.
In 2021, Pokémon will proceed that custom by aligning with one other common unifying power — music. Headlined by pop icon Katy Perry, the star-studded program created in partnership with Common Music Group (UMG), the world chief in music-based leisure, accompanies fan-focused activations celebrating 25 years of Pokémon throughout the franchise’s portfolio of video video games, cell apps, animation, merchandise and extra. To assist followers kick off this celebration, a live-action video, uniquely highlighting moments within the model’s 25-year historical past and a journey by the Pokémon world’s many areas, might be seen starting in the present day on the official Pokémon YouTube channel right here: https://youtu.be/l_ZHajviuAY
International Music Celebration: P25 Music
Each celebration wants an ideal playlist. To have a good time 25 years, The Pokémon Firm Worldwide is teaming up with UMG by their manufacturers methods division, Common Music Group for Manufacturers, to make 2021 the largest Pokémon celebration in historical past — and everyone seems to be invited. Pokémon is working with among the largest names in music, from rising artists to award-winning world superstars, for this system, titled P25 Music. Pop icon Katy Perry was revealed in the present day as a premier collaborator within the large, yearlong music marketing campaign.
“Pokémon has been a relentless in my life from enjoying the unique video video games on my Sport Boy, to buying and selling Pokémon TCG playing cards at lunch, to the adventures of catching Pokémon on the road with Pokémon GO. I’ve even visited the Pokémon Café in Japan whereas on tour! It’s an honor to be chosen to assist have a good time a franchise that has given me a lot pleasure within the final 25 years, and to have the ability to watch it evolve within the methods it’s supplied that form of electrical pleasure for the youngsters in my life and around the globe,” mentioned Katy Perry.
“In Katy Perry, we see a kindred spirit to Pokémon, whose world is vivid, enjoyable and uplifting,” mentioned Colin Palmer, vice chairman of selling at The Pokémon Firm Worldwide. “Katy is a superb ambassador to assist us have a good time 25 years of Pokémon, and we will’t look forward to music followers in every single place to expertise the thrilling collaborations we’ve deliberate.”
“We’re honored to have a good time the 25th anniversary of Pokémon and the numerous cultural influence this beloved franchise continues to have around the globe. Working collectively, we’ve developed dynamic year-round programming involving artists from throughout UMG’s labels — as a result of what higher approach to create a world celebration than by the facility of music,” mentioned LJ Gutierrez, Common Supervisor, UMGB.
Particulars about Katy Perry’s participation, further artist surprises and extra in regards to the P25 Music program will probably be introduced all year long.
25 Years of Adventures: A Journey By means of the Pokémon World
Because the first video video games launched in 1996, the franchise has explored a brand new area within the Pokémon world with the introduction of every core collection recreation. In 2021, The Pokémon Firm Worldwide will invite followers to relive their journeys by every of those areas in a yearlong program, starting with probably the most not too long ago found Galar area from Pokémon Sword and Pokémon Defend and ending with the basic Kanto area from the unique Pokémon Pink and Pokémon Blue video games. Starting in the present day, followers can go to a brand new web site that can function the hub for this and all fan celebration actions as they’re introduced all year long, situated right here: https://25.Pokemon.com/en-gb
Anniversary Companions: Celebratory Packages and Merchandise
Pokémon adventures are all the time higher with pals, so The Pokémon Firm Worldwide is teaming up with different iconic manufacturers to assist followers have a good time the journey all year long with distinctive promotions and merchandise. Collaborations within the model’s twenty fifth anniversary yr embody packages from Construct-A-Bear Workshop®, Levi’s, McDonald’s and extra. Followers may also look ahead to much more particular merchandise tied to the anniversary celebrations from licensees together with Jazwares, Scholastic, Mattel, Funko, Energy A and The Wand Firm. Extra companions and the methods they’ll have a good time the anniversary will probably be introduced all year long.
Particular Collections: The Pokémon Buying and selling Card Sport
The Pokémon Buying and selling Card Sport (TCG) is a cornerstone of the model, and followers can look ahead to particular twenty fifth anniversary-themed collections of the Pokémon TCG later in 2021. Within the meantime, followers will quickly be capable to acquire oversize playing cards that includes Pikachu and beloved first associate Pokémon from the varied areas featured within the franchise-spanning retrospective.
Extra Celebrations Throughout the World of Pokémon
The main points revealed in the present day are a glimpse into what the world can anticipate from Pokémon in 2021. With twenty fifth anniversary-related activations deliberate for Pokémon animation, Pokémon video video games, cell video games together with Pokémon GO and Pokémon Masters EX, and extra massive bulletins from the franchise, followers have a yr full of latest journeys forward.
Supply: The Pokemon Firm